Hi, I'm Ross Sylvester. Welcome to my profile!
Ross Sylvester's Bio:
Ross Sylvester's Experience:
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VP of Innovation Diffusion | Crowdfunding Advsor at USEED, Inc. | B Corporation
2014 - Present | Phoenix, ArizonaI am the liaison between our innovation diffusion, crowdfunding training and technology departments. o Craft short term and long term marketing and sales strategy. Our core focus is to offer insight to potential partners, rather than selling them on our ideas. o Participate as an advisor to our Crowdfunding Training Program team, on how best to teach the principals of effective fundraising, marketing and innovation diffusion o Involved in the development of our front-end technology, providing insight and direction into design, user experience and copywriting I am passionate about what I do, and believe in the work we are doing at USEED. Connect with me to learn more. Email: [email protected] Ross Sylvester
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Project Director | Marketing Analyst at Adelphi Group
July 2012 - May 2013Refined understanding of the marketing creation process. o Developed customer discovery skills, by interviewing end users - seeking first to understand their fears, concerns and challenges o Presented research findings to an array of key stakeholders, often complimented on my ability to communicate effectively
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Project Associate | Market Research Analyst at Adelphi Group
July 2011 - July 2012Developed consumer behavior acumen through secondary and primary research o Developed focused and results oriented qualitative and quantitative questionnaires, by using internal and external research sources to understand respondents' insight on business' objectives o Performed conjoint analysis (product and consumer), positioning studies, message and concept testing, patient pathway model design, and qualitative interviewing o Analyzed multi-country data using linear and grouped analysis, overviewing techniques, and excel-based models to answer and offer strategic recommendations to clients' business objectives
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Founder | President | Sales, Marketing, Business Development at College Taxi
July 2009 - February 2011Conceptualized and implemented a unique transportation innovation at the University of Delaware. o Refined and adapted business model by researching entrepreneurial successes, city pedicab businesses, and local advertising needs o Generated over $20,000 in revenue the first year and managed business while attending school full time o Trained, motivated and supervised 20 employees using a restaurant-type management structure
Ross Sylvester's Education:
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University of Delaware - Lerner College of Business and Economics
2007 – 2011Bachelor of Science
Ross Sylvester's Interests & Activities:
Crowdfunding, innovation, Millennial engagement, philanthropy, volunteering, ping pong, photography